We all go through it, at least most of us. We get into the office in the morning, only to see our inbox cluttered with email. In many cases, our cluttered up inboxes contain newsletters that we immediately delete. Maybe we subscribed to some newsletter to obtain a free offer, view a webinar, or just signed up for something on a whim at an event. In any case, we now are forced to thoughtlessly hit that delete button or become so frustrated we unsubscribe. These newsletters provide us zero worth, except for maybe the minuscule relieve we feel after purging our inbox. However, on those rare occasions, a newsletter can provide value.
You will hear us at FPOV discuss building a RIVERS OF INFORMATION®. It’s one of our core components of education. Essentially, what it is is making sense of the noise. There is so much content out there today, too much for anyone to consume. A Rivers of Information helps you distill this content so you can learn a new skill or just stay up to date with what is going on inside your industry or generally with technology.
Over four weeks we are offering you some outlets you can use to improve your own rivers. Last week, we showcased podcasts by highlighting some of staff’s favorites.
This week we turn our attention to newsletters, giving you some our own picks, so hopefully you can get a little more value out of your inbox.
MIT Technology Review – They have a great daily email that recaps a wide variety of things going on in technology. It offers an interesting mixture of topics, many being very current.
Evernote’s Tips and Tricks – I love this because it gives you access to templates, new features, and how to get the most out of the application. I find that by getting one or two tips or tricks a week, I am able to integrate and learn how to use more of the application’s features.
Like Scott, I think MIT Technology Review is a pretty interesting source of new developments across a broad spectrum of technology innovations. When read in combination with TechCrunch (a more Silicon Valley centric source) you can stay pretty well up to speed with what’s happening in tech.
I’ll echo Scott and Andrew. The MIT Technology Review is my favorite daily download of new technology concepts.
Last week, when we brought up podcasts, I mentioned Extramilest.com which is a great website / newsletter resource for runners like me. It’s run by a guy named Floris Gierman, who I now follow online. I also sign up for a newsletter from Dr. Phil Maffetone. Gierman follows Dr. Maffetone’s training methods. They both give training and racing advice for runners. I get enough junk mail as it is, but when I see their newsletters come up, I always read them. They’re very topical to something that I’m interested in, and that helps them stand out from the rest of the junk mail in my inbox.
I enjoy reading articles by David Bisson. He writes insightful and current security and technology related articles summarized well for someone wanting to understand the current state of security. It’s not too technical, but he does talk about the latest trends and outbreaks in cybersecurity, which might be of interest to folks in business.
AdExchanger – The company provides a daily dose of relevant, data-driven, digital news and views delivered to your inbox for free.
CMSWire – The popular web magazine keeps you in the know about customer experience management, digital marketing, social business, and enterprise information management.
For cybersecurity, KnowBe4 has a great weekly email. It’s called CyberheistNews. It has fantastic info on what’s going on with cyber threats. I also get the Huffington Post Morning Email. It’s excellent for current affairs…it keeps me somewhat up to date on what is happening in the world today.
I tend to prefer “self-serve” knowledge consumption whenever possible so my newsletter subscriptions are not vast but generally they look like this.
- US Youth Soccer Newsletter – Because as a soccer mom I have no business being a soccer coach, but somehow I keep finding myself agreeing. So people who know about soccer send me practice plans and kid management tips.
- Conductor Spotlight – While I don’t actually use Conductor’s tool, they generate decent content that isn’t 100% salesy. I also subscribe to Hubspot, Gartner for Marketers, and several local associations and causes.
- Lots of Google Alerts around topics that interest me and change every few months. At present topics include Augmented and Virtual Reality.
For me, Facebook and Instagram social media is primarily of a mindless “mom resource” than a source of intellectual development. So my favorite social influencers can be found indexed under various hashtags like #imomsohard #scarymommy and my favorite musicians and sports teams. On Twitter, I follow my clients and my favorite technology vendors.
I mentioned The CyberWire last week. They have a great podcast, but they also have a daily newsletter I find incredibly valuable. It recaps the most important stories of the day in cybersecurity and includes links to relevant articles and industry news. When people ask me about a good cybersecurity resource, I always point to The CyberWire.
When it comes to Twitter, I enjoy following Brian Krebs at KrebsOnSecurity. He has a good pulse on what’s happening inside underbelly of the internet. If your reporting upsets cyber bad actors so much that you’re targeted for a massive DDoS attack, you’re probably doing something right. Also, I’m a huge fan of great longform journalism, and Longform aggregates the best on the internet.
We want to hear from you. Let us know if you have a newsletter you love or a social influencer you can’t live without #RiversOfInformation.
Also we have a newsletter ourselves called The Future Point of View. We think it’s pretty valuable. Hopefully not one of the one’s you immediately hit the delete button on. But if you subscribe and you think there are ways we can make it better, reach out to us and let us know.
Next week, we will examine some of the favorite websites we use to improve our own IQ. Hopefully you’ll check it out.