Sara Tsoodle joined TriCorps Technologies with 15 years of customer relationship management and marketing experience within a variety of industries, as well as several years of technical experience with CRM implementation, administration, and performance measurement for both client service and marketing divisions. As VP of Client Experience, Sara is passionate about client relationships, and laser focused on the success and prosperity of TriCorps clients.
Sara has enjoyed overseeing project management execution and customer relationship management efforts within B2B, B2C and B2B2C environments. She spent more than 10 years of her career in the sporting goods industry, before transitioning to a leading national professional employer organization, as well as a premium research services firm. Sara is experienced in countless facets of client service and strategic planning including communication strategy development for products and services, social media planning and execution to support marketing and client service teams, field marketing, content strategy development, as well as technical workflow driven relationship management tactics.
Sara’s early career began in the manufacturing industry within an engineering division of TDK. Her close interface with manufacturing and engineering led her to pursue a technical and metrics driven marketing and client relationship path. Sara used these unique skills to transition to a research & development role for the world’s leading martial arts product supplier where she then carved out and developed the marketing function over the course of a decade. Her background afforded her a unique perspective on manufacturing efficiency, which she adopted as a philosophy to apply order to the chaotic the process of building and deploying customer relationship strategies. She followed up this experience by spending a couple of years with a leading national Professional Employer Organization, overseeing their CRM platform evolution, and developing their client relationship reporting and metrics programs. Her passion for efficiency translates to a natural love of technology; she has implemented several different CRM platforms, and accumulated a vast experience with cloud-based efficiency tools and applications on her journey to TriCorps.
Sara holds a BBA in Marketing from Oklahoma Baptist University and lives in Choctaw with her husband and children. In her spare time, you’ll find Sara enjoying soccer with her kids, gardening with her husband, running long distances, or singing enthusiastically in her car on her commute to work.